Being loyal to one's workers is an entirely different task than convincing them that an employer is devoted to them. The gap between the actual levels of compensation that businesses provide to their workforces and the perceived level of devotion can be quite wide, which undermines investments that companies make in things such as employee benefits and group insurance coverage.
According to a BLR survey, there is quite a gulf in these important levels of perceived loyalty. In March of 2011, that organization discovered that 47 percent of employees felt a strong sense of loyalty to their employers but only 33 percent thought that it was reciprocated. Conversely, 57 percent of employers reported that they were loyal to their workforces, but only 51 percent thought that employees returned the feeling.
Consequently, it is crucial for organizations to make the right gestures to ensure staff loyalty. Besides providing top-notch benefits and excellent health coverage, companies need to explain to workers exactly how much value they're getting out of the deal. This can be done with company meetings and information sharing sessions that outline just how much money is being spent on employees. A disloyal or unenthusiastic workforce is one that won't perform optimally and isn't able to help make an investment in benefits worthwhile.
