As the Baby Boomer generation continues to move toward retirement, Generation Y employees remain poised to take over a larger role in many companies. However, to connect with those employees, companies may need to employ different strategies to highlight their employee benefits plans.
According to a report from one insurance company, members of Generation Y may be less financially sound than other households, with many having high credit card debt or a lack of an emergency fund.
However, recent data from the Society for Human Resource Management found that workers put a strong emphasis on their benefits packages, calling it one of their top factors in terms of how much they like their job.
In order to reach that population of workers, the firm says companies should include personal counseling on benefits and make sure in-depth information is available about company programs.
The importance of employee benefits may be more important to some workers because many younger workers are not fully insured. A Harris Interactive poll last year found just 39 percent of single unmarried workers have health insurance.
